I have made a video for this: you can watch it here
So you have a company and a product. You’re selling that product. It’s time to grow, and you need salespeople to do it.
Pretty simple: just like you create a sales funnel that turns strangers into customers, you need to create a recruiting funnel that turns strangers into team mates
There are only two types of funnels in the world. That’s true for sales, it’s true for recruiting.
There are inbound funnels - where prospects come to you.
If you click this link to book a call with me to discuss hiring, you have come inbound to this conversation
There are outbound funnels - where you go to the prospect.
If I message you about hiring, and you reply, and we then book a call, you have come to this conversation via outbound
Both have their pros and cons. And when it comes to hiring for a sales team, both have a time and a place.
AKA job ads.
They’re easy to run.
They’re pretty cheap (usually sub $100), and in 2024 they’re going to get you a ton of volume.
Pros:
Cons:
This is the standard executive recruiting motion. Although you can use this for talent at any level.
Pros:
Cons:
I like job ads for junior talent (hiring SDRs)
When i don’t use them (Hiring everything else)
I was talking with a client recently after sending over a panel of candidates. “These candidates look so much better than the ones than we’ve talked to”.
He’d spoke with 8 candidates in the last 2 months. It was a Tuesday night. I’d spoken with 8 candidates so far that week.
Which is not a criticism of the client at all.
He has 1000 other priorities fighting for his time.
If you’d like to spend your recruiting time with ideal candidates, rather than fighting to work out if the person you’re speaking with is even remotely competent… book time to speak with me